Mar 25 โ€ข 56M

Veronique Greenwood on Science & Wonder

A THAT BUSINESS OF MEANING Interview

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Peter Spear
A monthly conversation between Peter Spear and fascinating people working in and with THAT BUSINESS OF MEANING
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Veronique Greenwood is a writer and essayist whose work has appeared inย The New York Times Magazine, National Geographic,ย Pacific Standard,ย Aeon,ย Popular Science,ย Scientific American, and many others.

I kept running into her work as I gathered pieces for my weekly newsletter, so created a Google alert for her. So, when I decided to have these conversations, I knew I wanted to get her take.

One of the things I want to talk about is wonder - and this is something she knows well, and incorporates into her work.

I hope you enjoy!

A selection of my favorite of her pieces:

How Trust Shapes Nations' Safety Rules in The Atlantic How does a country decide what risks are acceptable in everyday life? This is a must-read, and keep.

The Vodka-Red-Bull Placebo Effect in The Atlantic People take more risks when downing caffeine-and-alcohol cocktailsโ€”but only if they know what theyโ€™re drinking. Beautiful proof of the power of brand.

My Grandfather Thought He Solved a Cosmic Mystery in The Atlantic His career as an eminent physicist was derailed by an obsession. Was he a genius or a crackpot? A really beautiful story.

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Mar 18 โ€ข 43M

Anthony Shore on Linguistics & Names

THAT BUSINESS OF MEANING

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Peter Spear
A monthly conversation between Peter Spear and fascinating people working in and with THAT BUSINESS OF MEANING
Episode details
Transcript

When I think about naming, I think about Anthony Shore. He is the founder of Operative Words, and is responsible for more than 250 names.

He is the guy people call when they talk about names. And, well, I wanted to talk about names.

Here is the piece on the Neuroscience of Trademarks: Vance, Kristy and Sandra M Virtue. โ€œMetaphoric advertisement comprehension: The role of the cerebral hemispheres.โ€ย Journal of Consumer Behaviourย 10 (2011): 41-50

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