Headless brands
Above, Zoe Scaman on headless brands and Bored Apes. Also, Fadeke Adegbuyi on parasocial relationships. And, Taylor Lorenz on F**YouPayMe.
The big question
Above, Mark Ritson has the data to argue for long-term brand building. Also, Tiina Salzberg & Mark Kirkham on re-positioning Rockstar Energy Drinks.
Hidden anthropology
Above, Alex Gapud, PhD on McKinsey’s and anthropology. Also, Rory Sutherland on virtue signalling.
Degenerate
Above, Christy Wampole on the idea that culture has become vacuous and banal. Also, Malcolm Gladwell takes on Disney and deconstructs The Little Mermaid.
Reading faces
Above, Gayan Samarasinghe on facial expressions and emotion. Also, Walter Murch on the golden ratio in celebrity faces.
My name is Peter Spear.
I am a brand listener in Hudson, New York.