Brands are habits
Above, Emily Singer seeks the language for brands as tools of self-transformation. Also, Jasmine Bina interviews Emmet Shine of Pattern Brands.
How to build a brand on social media
Above, the folks at Born Social offer a simple guide. Also, Sara Wilson on digital campfires as the next phase of social. And Rem Koolhaas’ radical ruralism at the Guggenheim.
The power of taboo language
Above, linguist David Adger uses ‘wolf’ to explore taboo and language. Also, Paige Madison explores what happens when legends and science collide.
The death of genre
Above, a week late, Grant McCracken on the death of genre. Also, Leo Rayman of Grey seconds the notion. Also, Robin Sloan on the power of ‘but/and.’
Brand happens
Above, Marty Neumeier on the fate of Brandless is beautiful. Also, Kate Murphy on why we don’t really listen to those closest to us.
SPEAR is a brand ethnography company in Hudson, New York.