False empathy bullsh*t
Above, Ovetta Sampson on what empathy asks of us, and designing ways for it to happen. And, Michele Ronsen on the language of user research.
The honor code
Above, Grant McCracken has a new book to revive the ancient idea of honor. Also, Ezra Markowitz & Lucia Graves on how crisis narratives fail us. Also, the CIA rebrand.
The Protector
Above, Linda Ong is helping create the ‘designated driver’ for our pandemic. Also, Elizabeth Yuko on how pandemics impacted home design.
We’re all Romantics now
Above, Simon Schama says we’re all Romantics now. Also, Andrew Wagner, Amy Devers & Jaime Derringer on the supernatural Bradbury Building.
Genius small talk
Also, Beth Blum on Alex Trebek’s tiny interviews of contestants. Also, Adam Gamwell on the culture of poop.
My name is Peter Spear. I am a brand listener. I help teams build strong brands by deepening their understanding of the customer experience and category culture.
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