Rethinking research
Above, Jason Partridge on taking ownership of foundational research. Also, Dr John Curran and Gillian Tett. Also, Sumit Aneja on ethnography (in Newsweek).
Challenger mindset
Above, Adam Morgan on Mailchimp as Challenger brand. Also, Danny Robinson on the GEICO campaign.
The ugly club
Above, Phoebe Judge celebrates beautiful imperfection. Also, Louise on disgust and morality. And, Jay Van Bavel has the top podcasts in the field.
The perfect lyric
Also, Leonie Cooper on what makes the perfect lyric. Also, John Tasioulas on the role of the arts & humanities in AI.
Blanding
Also, Kyle Chayka on instagram brand illusions. Also, Sophia Lucena Phillips on the semiotics of relaxation drinks.
My name is Peter Spear
I am a brand listener in Hudson, New York.
Please find a time for us to have a conversation.