Normal
Above, Mark Ritson on post-Covid continuity. Also, Taylor Orth on how Americans overestimate subgroups.
Alchemy
Above, Russell Davies on unchanging marketing. Also, Faris Yakob on creative effectiveness. And, Scott Marek on the brain and behavior.
Personas
Above, Kevin Schulman on the danger of cluster analysis. Also, Tracy Lloyd on brand and emotion. And, Roger Martin on strategy v culture.
Purpose
Above, Ranjay Gulati on how Etsy found it’s purpose. Also, Margaret Roller on the problem with asking why. Also, Nigel Hollis on brand attitudes and behavior.
Pattern
Above, Michael Mehaffy on the legacy of Christopher Alexander. Also, NASA scientists on everything. And, Jeremy Swist on heavy metal Roman emperors.