What is brand?
Above, Richard Huntington on the fundamentals. Also, Nick Asbury on war and brand purpose. Also, Alexander MacKay on why companies raise prices.
Counterfeit
Above, Alice Sherwood on the business of fake goods. And, James Vincent on the most realistic robot. And, Richard Dawkins on animals shedding wings.
Oligopoly
Above, Adam Mastroianni on the pop culture oligopoly. Also, Joe Coscarelli on Ethel Cain - rural pop star. Also, Terry Nguyen on the death of trends.
Research!
Above, Mark Ritson on the three cadences of research in market-oriented organizations. Also, Sara Lebaron von Baeyer, PhD on ethnography.
Nudge
Also, Tim Harford on what nudge theory got wrong. Also, Elina Halonen on WEIRD nudge theory. And, David Halpern on the future of nudges.