When I think about naming, I think about Anthony Shore. He is the founder of Operative Words, and is responsible for more than 250 names.
He is the guy people call when they talk about names. And, well, I wanted to talk about names.
Here is the piece on the Neuroscience of Trademarks: Vance, Kristy and Sandra M Virtue. “Metaphoric advertisement comprehension: The role of the cerebral hemispheres.” Journal of Consumer Behaviour 10 (2011): 41-50
