THAT BUSINESS OF MEANING

A Friday morning newsletter on human understanding in business

Hi!
My name is Peter Spear.

I am an independent ethnographer and brand consultant living in Hudson, New York.

Every Friday morning I send out an email with a collection of interesting reads at the intersection of human understanding and business.

I read widely, including links from the worlds of anthropology and philosophy to pop culture and marketing trade magazines.

I try to not be obvious, and to always focus on how organizations and individuals understand themselves and others.

Please join me.

Peter