Rebrand
Above, Ben Schott on the rebranding of golf. Also, James Rushing Daniel on the branding of Basquiat. Also, Celine Leboeuf on what’s beyond beauty.
Imaginology
Above, Stehen Asma on the imagination. Also, Jim Carroll on MC Escher. And, Judy Rogers on music and memory. And, Adam Gopnik on the rules of rhyme.
Ethnography
Above, Megan McLean on digital ethnography at Spotify. Also, Nick Bonney on the future of qual research. Also, Allison Grayce Marshall on good research questions.
Trauma
Above, Jazmin Murphy on the emotional attachment of gamers. Also, Howard Timberlake on post-book blues. Also, Natalie Jenner on the unhappy happy ending.
Advertising?
Above, Tom Roach on immortal advertising. And, Jon Lombardo on effectiveness in B2B. Also, Arabelle Saunders on overlooking the mainstream.