Be more Country
Above, Richard Huntington on real emotional connection. Also, Ludwig Yeetgenstein on nameless feelings, or vibes. And, Michelle Wiles on the return of brand.
Ted Lasso
Above, David Altschul & Jim Hardison on the origin of Ted Lasso. Also, Leah Dolan on paintmaker Farrow & Ball’s oddball names.
What is literature for?
Above, Angus Fletcher on the neuroscience of literature. Also, Rory Sutherland on the value of a painting. Also, Dylan Mulvin on the proxies that shape real life.
How God works
Also, David Destano on the science of religion. Also, Karan Johnson on the surprising power of daily rituals. Also, Invisibilia on the meaning of friends.
Modern folklore
Above, April & Lance Ledbetter on where folklore lives in the digital age. Also, Michael Youngblood & Ben Chesluk on designing for ecosystems.
Finally, two years ago I spent a week in West Virginia doing the discovery research for Michael Braithwaite & NMAP’s work building narrative power in Appalachia.
My name is Peter Spear
I am a brand listener in Hudson, New York.
Please find a time for us to have a conversation.