My name is Peter Spear.

Thank you for taking a look.

I am an ethnographer & brand consultant living in Hudson, New York.

Recent projects include:

Developed The Palace Project, the new name and identity for the amazing folks at the Digital Public Library of America & LYRASIS, who are building the digital future of the public library.

Explored the meaning of energy with young men and women for Nutrabolt, the fasting growing energy drink.

Explored the meaning of self-care and self-transformation among women for MegaFood, the farm fresh supplement company.

Every Friday morning, I share the most interesting links from the intersection of human understanding, business and culture.

On the side, I am FUTURE HUDSON, an all-volunteer experiment in civic engagement advocating for urban design in Hudson, New York, The Friendly City.

(And I have been taking photographs of The Alleys of the Friendly City for years.)

If you enjoy any of this, I’d love to have a conversation.